I had the vision of creating stylish and fair produced clothes with a little extra. My idea was to cut out old fabrics and sew them onto the clothes. I started drawing and designing the first pieces and most of the people seemed to like it. So I thought to myself… let’s take this a step further.
Aziquer stands for a fairly produced and colorful fashion.
I wanted to keep my focus on other topics like branding and marketing. So I searched for someone who can create the clothes in the fair and stylish way I wanted them to be. After weeks of researches, I teamed up with American sewing. From now on the creation and shipping of the clothes were handled in Los Angeles (US).
The idea was to sell everything online through a web-shop. At this point I had no idea how to create this kind of thing. So I spent hundreds of hours just researching before I got into the realization. I wrote code, took pictures, designed the interface, and often I was frustrated about things not working as I wanted. But in the end I made it and had a fully functional shop.
One of the things I loved the most was advertising my own products.
The first thing I set up was a mail newsletter. It was fully automated and would send product recommendations, funny texts or sales to the subscribers. To get the mail addresses I found out that little contests work best. So I created a small wheel of fortune at the entry page. To participate you just had to subscribe to the newsletter.
I also worked with Social Media (Facebook, Instagram etc.) and Google AdWords Campaigns. Since I had to pay for leads, I did a lot of testing to find out which ads perform best.
From the beginning on I worked on the social media representation of the brand. The best channel by far was Instagram. I put a lot of effort into creating an outstanding Insta-page. From there I could do contests, upload fancy pictures and most important, link people to the shop to buy the products.